Thursday, 20 June 2013

// MENSWEAR FASHION WEEK //
J.W. ANDERSON X NIKON PARTY

This Monday, I was invited by Nikon and J.W. Anderson to celebrate their collaboration in making a luxurious camera bag for the Nikon 1 camera's.

The bag was launched amongst bubbles and loud music after J.W. Anderson's SS14 menswear show.
This is the first time, that Nikon collaborate with a fashion house and honestly I'm so excited that it was JWA. His way of using colours and prints but still maintaining a minimalistic feel, just sums up good fashion in my eyes. 

Fantastic decoration at the party, with show pictures, illustrations and photographs. Photographs are a big part of JWA's work, particularly in the research phase, and therefore he found the collaboration with Nikon exciting.

The bag has it's inspiration from the classical 1940's, but given a modern twist by also using block colours. It's also available in white, orange and blue (which I am of course crushing on). The bag is available for a limited time right here, so check it out, if you're looking for some stylish camera accessories!

Model from the show, photographer Alexander Brooke and assistant Phoebe Shakespeare.


I had so much fun at the party, which basically was my first launch in to the London fashion scene. I am so excited for the womenswear fashion week in September, and I'm quite keen on using the Nikon 1 camera, which I had the pleasure of using for Monday's party.



LOTS OF LOVE
SARAH MIKAELA

9 comments:

  1. Looks like a great party! I love the camera case. Good luck with London!
    LAZYCATSTYLE

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  2. very nice photos!

    thedaydreamings.blogspot.com

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  3. Amazing photos my dear! Looks like it was an awesome party, hopefully we can meet sometime in September during fashion week :D Yay!

    Take care,
    Daniella xox

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  4. Lovely photos! It seems that these compact DSLR cameras are quite good!

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  5. I think I need such a handy camera for my short-trips!

    Love, VIENNA WEDEKIND

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  6. that camera is really cool! Must be very practical. Lovely pics!

    http://callmejuly.blogspot.fr/

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  7. great pics!
    Emma xx
    http://iemmafashion.com/

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  8. Jealousss?!? looks amazing!!

    from Australia,

    misstah.blogspot.com
    misstah.blogspot.com

    x

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  9. Awesome dude!!

    www.stine-mo.com

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Thank you so much for taking your time to write a comment here. It's always exciting to hear what you think!