Monday, 20 January 2020


PARIS
Bringing us back to 2019 here for a second, but stay with me, it's worth it. I'm taking us to a special walk in Paris in Autumn, that enhanced into the top of my awareness one thing I truly love about my job. The fact that I get to dive into different fields, I previously knew nothing about and could only appreciate from a superficial level, to be surrounded by experts and artisans of different crafts and share it here with you. And whilst it can be consuming to just see and understand the world from your own point of view only, there is something to be said for taking the time to tour through known places through the lens of another - to add value and deeper understanding of something you thought you knew. I was so fortunate to join Frederic Malle in Paris, for walk around the city in the event of the global launch of the Rose et Cuir (to those of us who just know a bit of school French, that's Rose and Leather in English). Frederic is unique within the world of perfume, and let me explain to you why. You'll be known to having "Blockbusters" thrown at you, probably because x amount of cookies in your browser and devices have typecast you for a celebrity perfume, just because you occasionally keep up with the Kardashians. Little does the algorithms know or realise, that you are a complex individual with a wildly wonderful secret emotional life that no computerised system could truly understand, and a crowd-pleasing scent would only fractionally support that. Where FM is different, is that he draws in the true artists, a small portion of the top crop and royalty of fragrance, like Jean-Claude Ellena behind Rose et Cuir, to give them the freedom to truly create works of passion, however many years it takes to create just the right scent. Jean-Claude, when I met him in Paris, told of visiting farmers (of flowers) to export just the right . Now, you'll go over these images thinking: "What do these have to do with fragrance?", but this is a photo diary of Frederic's Paris. A tour of inspirations and experiences that have formed the palette of his creations.




HALL OF FAME OF JEAN-CLAUDE ELLENA'S CREATIONS


Richard Biedul

Walking with Jean-Claude Ellena and Frederic Malle

































POST CREATED AS PART OF A PRESS TRIP WITH FREDERIC MALLE. ALL OPINIONS ARE GENUINE AND MY OWN.
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S A R A H  M I K A E L A

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